Click Through Rate Your Clickthrough rate (or CTR), refers to the number of times people have clicked on your listing or link to be taken to your website or page. Google hasn’t given away any specifics about this ranking facto…
When it comes to local search ranking factors, Behavioural signals refer to the data Google collects about the interactions people have with your local brand. Though it may be hard to define exactly what Behavioural Signals impa…
NAP, or Name, Address, Phone Number citations are places on the web where three pieces of information about your business appear: • Your Business Name • Your Business Address • Your Business Phone Number Google crawls these N…
Create a Contact Page If you have a local brand, you must have a dedicated contact page, as people now want detailed information about your brand, including your contact details. On your contact page, you should display: 1, Your…
Google Keyword Planner Google’s Keyword planner lets you search large amounts of data for niche locations, so you can see which keywords will help you appear higher in local search. Google Keyword Planner is most helpful if you’…
Google MAP Pack and Organic Local Search Results When Google users make a local search, typically a keyword followed by a location, like “plumbers London”, Google returns three different types of results: • Sponsored Ads • MA…
Why is Local SEO important? Did you know that four out of five consumers now perform local searches? If your business doesn’t have a solid Local SEO strategy in place, you’ll be losing out on 80% of your potential customers. On …