Click Through Rate Your Clickthrough rate (or CTR), refers to the number of times people have clicked on your listing or link to be taken to your website or page. Google hasn’t given away any specifics about this ranking facto…
When it comes to local search ranking factors, Behavioural signals refer to the data Google collects about the interactions people have with your local brand. Though it may be hard to define exactly what Behavioural Signals impa…
NAP, or Name, Address, Phone Number citations are places on the web where three pieces of information about your business appear: • Your Business Name • Your Business Address • Your Business Phone Number Google crawls these N…
Create a Contact Page If you have a local brand, you must have a dedicated contact page, as people now want detailed information about your brand, including your contact details. On your contact page, you should display: 1, Your…
Google Keyword Planner Google’s Keyword planner lets you search large amounts of data for niche locations, so you can see which keywords will help you appear higher in local search. Google Keyword Planner is most helpful if you’…
Google MAP Pack and Organic Local Search Results When Google users make a local search, typically a keyword followed by a location, like “plumbers London”, Google returns three different types of results: • Sponsored Ads • MA…
Why is Local SEO important? Did you know that four out of five consumers now perform local searches? If your business doesn’t have a solid Local SEO strategy in place, you’ll be losing out on 80% of your potential customers. On …
You can use a tool to check your website for duplicate content. There are two tools which are really great. First is raven tools site auditor which can show your website for duplicate content or thin content. You can also use ah…
So how do we start? First thing is using a flat organised site structure.So what exactly is site structure? It is how all of the pages on your website are organised, and it is always better to have a flatsite architecture. To pu…
We will be talking about technical SEO next. You are going to learn about all the things related to technical SEO like crawling and indexing, XML sitemaps, duplicate content, structured data, hreflang and lots more. Technical …
Well be talking about Modern SEO next. It becomes important to be at par with the ongoing trends Since the SEO landscape is constantly changing since Google rolls out thousands of updates every year. And that's why it become…
Sales letter template Sales letter copy should always be focused on getting to the sale - but to do that you need to move through several important stages of the customer journey. You need to ATTRACT by grabbing attention, hook …
Email marketing Email marketing has one main goal - to sell - and all your copy should be created with this end in mind. Even so, it’s important to always add value, and not come across as too pushy. In this section, you’ll lear…
Copywriting for your website Your website copy is extremely important as it is one of the first things people will see when they engage with your brand. If your goal is to sell, you’ll need a landing page that’s short, punchy, a…
Facebook Ads Facebook Ad copy needs to grab attention FAST - and it’s important to get the most important information in first. This is because Facebook truncates everything after the first few lines, meaning people won’t be abl…
THE IMPORTANCE OF VIDEO Video is the most shared content medium, and currently makes up over 80% of all content shared on the internet. If you pair it with your text copy, by including it as part of a post, or blog article, it c…
FACEBOOK LEAD GENERATION ADS THAT ENCOURAGE SIGN UPS Get your header right. Outline what you're offering and use your sub-header to be a bit more specific. Your sub-header should ideally tell them more about the lead magnet …
SUPERHACKS TO BOOST YOUR FACEBOOK ADS Facebook Ads are particularly great for lead generation, remarketing and advertising offers, especially local offers, but will only be effective if they are constructed right. People buy pro…
SOCIAL MEDIA TIPS The first rule of writing for social media sites like Facebook is to be brief. People have limited attention spans on social, and often scroll past content. Always include a visual with your text content, as re…