FACEBOOK LEAD GENERATION ADS THAT ENCOURAGE SIGN UPS

 FACEBOOK LEAD GENERATION ADS THAT ENCOURAGE SIGN UPS

Get your header right. Outline what you're offering and use your sub-header to be a bit more

specific. Your sub-header should ideally tell them more about the lead magnet you are offering.

For example, your header could read:

"10,000 people to your page - every day!"

Then your sub-header could say:

"Discover the secrets of unlimited Traffic creation with our FREE Mini Course"

In your body copy, it's a great idea to open with a question as this gets people thinking and adds

interest. Remember the AIDA formula?

So, if you were selling a course to help people boost their website traffic, and wanted to get

sign-ups for your lead magnet mini course, you could say:

"Is there an easy way to get a continual stream of web traffic to your page?"

Then you can tease that you have the solution to this question by saying something like:

"Find out how you can attract 1000's of ready-to-spend customers to your page - every day -

with a simple formula used by advertising experts.

Don't tell them what that formula is just yet.

Tease a bit more by saying something like:

"This formula is so powerful it can take your flagging brand and flip your profit stream around

practically overnight!"

Then make them desire what you have by introducing it:

"Learn how to achieve more sales - FASTER - with my Secrets to unlimited Traffic Mini Course."

Then go into a strong and specific call to action that tells people precisely what to do and

exactly what they are going to get if they take that action.

For example:

"Click through to sign up with your email address and get all my insider secrets totally FREE."

FACEBOOK REMARKETING ADS THAT REEL IN CUSTOMERS

With these types of ads, it's a good idea to lead with social proof. Alternatively, you can use

your lead to bust a common objection customer might have, that would typically prevent them

from purchasing.

You can feature a testimonial to highlight social proof, paired with a stock image that doesn't

look as if it's been professionally shot, to grab attention.

Say you use a social proof header like:

"My business turned around practically overnight!". You can use some emojis to make your

header stand out, maybe some stats, or dollar signs would be appropriate here.

Then use your sub header to outline that you can offer the same experience to your customers.

"We'll show you how to win more sales - effortlessly."

You can then go on to follow the rest of the AIDA formula, teasing to add interest, and then

introducing your service as the solution to incite desire.

So, for example, you could say:

"Are your sales flagging? Tired of pouring money away on Ads and promo but not seeing any

results?"

There is a solution. We can make customers come to you, pushing an endless stream of

targeted customer traffic to your page. Make more sales than you've ever dreamed of and get

the Secret Formula that will help you boost your Sales and Conversions."

Then use a strong call to action that creates a sense of urgency like:

"This course will only be available for a limited time at this price. Get lifetime access for just

$9.99 when you click through to sign up in the next 24 hours."