SUPERHACKS TO BOOST YOUR FACEBOOK ADS
Facebook Ads are particularly great for lead generation, remarketing and advertising offers,
especially local offers, but will only be effective if they are constructed right.
People buy products and services to solve a problem or to transform something about
themselves or their lives. The secret to the most successful brands is their ability to make
people feel good about themselves by purchasing their products.
When writing your copy for your Facebook Ads, always think about what brand image you are
projecting and keep your copy consistent with your website tone and voice, logo, etc…
Make sure you know your audience by using Facebook Audience Insights to get aggregated
information about the people connected to your Page, as well as demographic information about
Facebook users.
This way, you can create content that connects, and discover more customers to market to,
like the ones in your current audience. This is one of the best ways you can optimise your
Facebook Ad spend, as by targeting the right types of customers, your results will be 10 X more
effective.
EIGHT EXCELLENT WAYS TO CREATE FACEBOOK AD COPY THAT CONVERTS:
1) Develop a strong brand image and you'll engage more people, faster. Your brand
identity will be key here, does your company project an image of elegance, prestige, or
is it ultra-cool? Think about famous brands, like Apple or Pepsi. What image do they
project? How do they make their customers feel?
2) Focus on the solution. In your Facebook Ad copy, always focus on the lifestyle or
personal transformation your product is offering, or the problem your product or service
will be solving.
3) Use social proof. People don't typically trust Facebook Ads, and will usually scroll past,
so whenever you get the chance to demonstrate that others have had a positive
experience using your product, do so. You can feature customer written testimonials,
reviews, photos with a customer quote, or videos to achieve this, as long as they appear
to be genuine.
4) Use scarcity and the promise of deadlines to up the sense of urgency. A lot of people
will delay making a purchase if they think an offer is going to run on forever. But many
will click through to buy if you underscore the fact, they will only have a limited time to
purchase at a lower price.
5) Always use an image in your posts. Research has proven this increases your
engagement rate by over 100%. You might also want to consider colour choice in your
image, did you know yellow has been found to be more effective when used in Facebook
Ads than almost any other colour?
6) Make sure you have a killer headline. And make it relevant to the customer group you
are trying to target. After an image, this is the No1 factor that will decide whether people
keep reading your Facebook Ad copy.
7) Be brief but also be specific enough in your header so your audience can see the
relevance. "How YOU can improve your brand image and sell more" is good, "Five ways
to brand boost and increase sales" is better. Use the sub-header to be even more
descriptive and tell them exactly what they can expect, I.e. "Get my free sales-boosting
minicourse when you enter your email address".
8) Consider using emojis to enhance your text, especially in your headers. It may seem
counterintuitive if you're trying to appear professional, but emojis have been proven to
attract more engagement on Facebook than plain text alone.
