We will be talking about technical SEO next.
You are going to learn about all the things related to technical SEO like crawling and indexing, XML sitemaps, duplicate content, structured data, hreflang and lots more.
Technical SEO is one of the most important parts of Search Engine optimisation and you need to make sure that your website is fully optimised for it to be crawled by Google.
You need to make sure that your technical SEO is up to speed and this guide will help you achieve that.
So we are going to start from technical SEO fundamentals, specifically will be covering what technical SEO is and why it is really really important in 2020 and will also show you what is and what isn't considered as technical SEO. So what exactly is technical SEO, to summarise: technical SEO is the process of ensuring that your website meets the technical requirements of search engines in order to improve organic traffic. Some important elements of Technical SEO include crawling and indexing, rendering and website architecture. So why is technical SEO important. You can have the best website with the best content but if your technical SEO is messed up, you are not going to perform well in the search rankings. To put it simply Google needs your technical SEO perfect in order to rank it and in order to find your website and crawl and index the pages of your website which is why technical SEO is really necessary. But that is not all. That's just scratching the surface, even if your site's pages are indexed that doesn't mean your work is done. There are a lot of other factors which go into improving the technical SEO of your website, for example your site needs to be fully optimised, free of duplicate content, fast loading, mobile friendly, and a lot of other things which include the technical optimisation aspects of SEO. You don't have to go into much detail, but the easier you make it for Google to access your content the better chance you have to rank.
So how can you improve the technical SEO. Some of the factors you can work upon in technical SEO is JavaScript XML sitemaps, site architecture, URL structure structure date of content duplicate content raflan Canonical tags 404 pages 301 redirects and even that is not all fortunately you are going to read about all of them and more in the guide. Let's start with site architecture. Architecture should be the number one step of your technical SEO campaign even before crawling and indexing. This is important because most of the crawling and indexing issues happen due to poorly structured websites, so you can decrease the error rate of your website by improving your side architecture and then you don't need to worry about indexing issues.
Another thing is that your site architecture influences almost everything you do on your site from URLs to your sitemap, everything is influenced by your site architecture so it should be the main thing you start your campaign from. Focusing on site architecture will make your SEO tasks a lot easier.
