Facebook Ads
Facebook Ad copy needs to grab attention FAST - and it’s important to get the most important
information in first. This is because Facebook truncates everything after the first few lines, meaning
people won’t be able to read what comes after, unless they click through to read More.
Unlike in many other forms of copy, on Facebook you should use emojis to stand out and punctuate
important sentences. Research has found they work very effectively. You should also capitalise
words to add extra interest and should include the URL for your offer in the first 1-2 sentences.
Make it clear what you are selling early on - and mention any discounts or special offer high up in
your copy. You should also press on an important need or desire your target customers have, to give
them an immediate answer to “why they need this.”
Ideally, you should also give people an incentive to act fast to purchase in the first 2-3 sentences as
well.
Here are a couple of sample successful Facebook Ad Templates:
Facebook Ad template 1
Step 1: Get all the important stuff up high in the first 2 sentences. Use emojis and exclamation
Step 2: Include an image or video of your product. Make this as high quality as possible and
ensure it relates to your ad copy. Your image needs to have appeal to your target customer.
Step 3: Include your pitch and any info you want potential customers to know. This copy will only
be visible to mobile browsers when they click to read more. You can use it to put more product
details and social proof like customer reviews or testimonials.
i.e.:
Buy ANYTHING from our store from now until end of April and get 50% off EVERYTHING we have in
stock!!!
Check out our high-quality clothing for men, women, and children, or snag a deal in our super
electronic sale. Remember you get FREE DELIVERY too - just quote code APRILFREE at checkout. "#$%
Read our customer reviews on Shopsite.com and see why we consistently get FIVE STARS for
customer service and quality."#$% We also offer free, no quibble returns - making your bargain risk
free - so come on over and start shopping in our STOREWIDE APRIL SALE!!
Facebook Ad Template 2
Step 1: LEAD IN STRONG & INCLUDE ALL ESSENTIAL INFO
Step 2: INCLUDE A HIGH-QUALITY IMAGE
Step 3: TEASE BY OUTLINING THE BENEFITS. MENTION SOCIAL PROOF, IF YOU HAVE IT, AND DATA
THAT SUPPORTS YOUR PRODUCT’S PERFORMANCE.
i.e.:
Now you can rev up your workouts with our potent muscle gain formula. 10,000 satisfied customers
say our HIGH STRENGTH formula helped them bulk up!!! The active ingredient in our supplement has
been PROVEN to add bulk, according to leading Institute, The Bodyworks Clinic.
The solution to improving your muscle mass is just a click away!!!
Step 4: CREATE URGENCY WITH A TIME LIMITED DEAL & REPEAT YOUR URL
