Copywriting for your website
Your website copy is extremely important as it is one of the first things people will see when
they engage with your brand. If your goal is to sell, you’ll need a landing page that’s short,
punchy, and powerful to direct people to who click on your ads.
Landing Page Template
Step 1: A CLEAR HEADLINE THAT STATES EXACTLY WHAT PEOPLE WILL GET IF THEY SUBSCRIBE OR
MAKE A PURCHASE
i.e:
Secret Facebook Ad Techniques that CONVERT
PRO guide to learning [INSERT TOPIC] - FAST
Get [INSERT CUSTOMER DESIRE] in just [INSERT TIME PERIOD]
Step 2: PUT YOUR FIRST CALL TO ACTION UP HIGH.
This is so people who can’t be bothered to read all the way through can see how to sign up or buy. If
you are trying to get email subscribes THIS is where you would put your sign-up form.
I.e:
“Sign up to discover the inside secrets of the Facebook Ad game
Learn insider techniques and create high performing Ads for all your Facebook campaigns. Save
money on your Ad spend with my high converting strategies you can learn FAST - without any
marketing knowledge.
Join over 100,000 satisfied subscribers who have discovered how to slash their Facebook Ad spend.
Make your Ad budget go further with PRO tips that will help you connect with customers so you can
double your leads, sales, and traffic.”
Etc…
[INSERT YOUR SIGN-UP BUTTON OR FORM]
Step 3: INSERT A POWERFUL TESTIMONIAL HERE WITH A CUSTOMER PHOTO IF POSSIBLE
(If you have worked with any well-known clients, or brands, or have been mentioned in the media,
you should mention it here, as this is powerful social proof and will help to build trust. You can also
display logos of the companies or clients you have worked with, or the publications you have
appeared in.)
Step 4: NOW INSERT ANY OTHER DETAILS ABOUT YOUR PRODUCT OR SERVICE.
If you’re selling something, it’s important to briefly outline the benefits here. If you’re giving
something away for free, this section is optional, but if you do include it keep it brief.
I.e
“Why you need my expert guide…
• Find out the ONE thing you need to do to stop wasting money on Ads that will never deliver
• You’ll learn the THREE crucial things you MUST do first if you want to build trust with
customers
• Discover the easy-to-use tool that helps you find whole audiences on Facebook who want
EXACTLY what you’re offering”
Etc…etc…
Step 5: INCLUDE A LITTLE INFO ABOUT YOURSELF AND WHY YOU’RE QUALFIED TO HELP.
If you’re selling a high-ticket item, this is crucial, as people need to know why they should buy from
you. You can go into a bit more detail here, but if you’re selling something for a lower price, or
giving something for free, DON’T waffle on for too long.
i.e:
“A qualified Digital Marketer, I’ve spent 10+ years refining and perfecting my Facebook Ad
techniques. My clients include [INSERT CLIENT NAMES] and I’ve helped boost the bottom line by up
to 50% in under a year for a variety of businesses in the [INSERT SECTORS] sectors.”
Etc…
Step 6: INCLUDE A POWERFUL FINAL CALL TO ACTION
I.E:
“Don’t continue to throw your cash away on Facebook Ads that aren’t hitting your customer’s pain
points. I’ll teach you how to spot where you’re going wrong, so you can laser target your ideal
customer - and give them what they want.
Sign up for full access to my strategy guide, and you’ll have potent Facebook Ad insider knowledge at
your fingertips. With my help, you’ll be able to start implementing techniques that will see you halve
your Ad spend - and double, or even triple your results.
The best part is you can begin learning immediately - without ANY prior knowledge of Facebook,
Digital Marketing, or Facebook Ads.”
[INSERT PURCHASE OR SIGN-UP BUTTON]
Step 7: INCLUDE AN OPTIONAL BONUS
I.e:
“BONUS FREE FACEBOOK MARKETING E-GUIDE!
When you sign up, you’ll also get my free 100 Facebook Marketing Tips e-guide. This invaluable
knowledge will take your Facebook Marketing game to the next level - and will give your Facebook
ranking a BIG boost.”
Etc…
