Email marketing
Email marketing has one main goal - to sell - and all your copy should be created with this
end in mind. Even so, it’s important to always add value, and not come across as too pushy.
In this section, you’ll learn how to send emails that get read, whether you want to create
sales pitches, welcome emails, or newsletters.
The one thing ALL the different types of email marketing have in common is their length -
the best performing emails are ALWAYS short, catchy, and persuasive.
Email marketing is one area where the art of copywriting really comes into its own - but it
can be tricky to get it right if you don’t have the right advice - so let’s look at how to create
the kind of content that sells.
Email Marketing/ Newsletter templates
When it comes to email marketing, your subject line is one of the most important things. It
needs to be short and powerful - and ideally no more than 3-4 words.
Examples of great subject lines:
Max your subscribes - FAST
Need more leads?
How I lost 10lbs…
SELL on Social Media…
Now on to the main format of the body copy for your email…
There are two main formats that work best for email newsletters….
1. The mini story
2. The Teaser
Let’s look at the format for the Mini story:
The mini story email
The mini story works by sharing a brief, but powerful story with your subscribers. It’s the
perfect way to reel people in, as it uses emotion to press their buttons. It’s great to quickly
make people relate to you, or the person you are writing about.
Here’s a sample:
“Hi there,
YOUR STORY - REMEMBER MAKE IT PERSONAL AND RELATABLE TO YOUR TARGET READER -
I.E. A PROBLEM THEY CAN IDENTIFY WITH PAIRED WITH A SOLUTION THEY NEED
I remember my struggles trying to build up my first business online…
It felt like I was screaming into the wind, endless Facebook Posts that weren’t getting seen,
expensive ads that drained my budget, and a website that never received any traffic.
After years of trying, and many missteps, I got to the point where I now enjoy 1000’s of daily
website hits, 100’s of Facebook likes and shares, and a GREAT conversion rate for my ad
spend.
It took time - but I eventually realised where I had been going wrong.
Now I’m sharing that knowledge, so YOU can avoid the mistakes I made.
My Build A Successful Digital Brand guide has just been released, and it includes 300+ pages
of step-by-steps on EVERY topic you need to know to market successfully online.
THEN MAKE YOUR CALL TO ACTION (INCLUDE AN INCENTIVE TO PURCHASE OR CLICK
THROUGH):
I really wanted to thank all my newsletter subscribers for sticking with me, so I’m offering
you the chance to purchase my e-guide for 50% off until [INSERT DATE].
You can get it here using this special subscriber link: [INSERT YOUR LINK]
Don’t forget to let me know if you enjoyed it,
[YOUR NAME]
[YOUR BRAND]
