The Email Teaser
The short teaser preview is even simpler than the mini-story and it works brilliantly when
you just need to share something quickly with your audience.
It arouses curiosity in your readers as you’ll mention a couple of tempting details about the
content you are linking to, or the product you want them to click through to find out about.
Let’s look at the format:
Hi there,
Step 1: INTRODUCE A TEASER FOCUSING ON SOMETHING YOU KNOW YOUR SUBSCRIBERS
WANT EG: MORE LEADS OR SALES
I’ve just found out a great new way to use your content to make more sales and I REALLY
wanted to share it with you.
Step 2: INTRODUCE A COUPLE OF FEATURES OR BENEFITS - BUT DON’T GO IN TO
DETAIL
All you need is an audience that’s interested in your product, and the best thing is - they
don’t even have to be your customers.
You can use your competitor’s customers - and I’ll even show you how to find them.
I’ve tested this strategy, so I know it works - every time.
Step 3: LET THEM KNOW WHAT THEY WILL GET IF THEY PERFORM THE ACTION YOU WANT
THEM TO TAKE IN YOUR CALL TO ACTION
In today's post, you’ll see exactly what to do, and can follow a handy, persuasive Ad
template, I’ve created just for you.
Step 4: CALL TO ACTION - KEEP IT BRIEF
Email welcome template
You’ll be sending email welcome letters whenever people sign up to your blog or subscribe
to your website. Just because it’s a welcome, it should still have a purpose, like EVERY piece
of content you write.
There are 3 critical elements that ALWAYS need to be in every welcome email.
They are:
• A welcome that makes people feel appreciated and reassures them they won’t get
spammed.
• Info on what people can expect now they’ve signed up - briefly outline the value of staying
subscribed.
• A short call-to-action. Use this as an opportunity to leave a comment, engage, or sign up for
another service.
Step 1: CREATE A BRIEF BUT ENTICING SUBJECT LINE
You’ve signed up - here’s what’s coming…
Step 2: GIVE THEM A WARM WELCOME
i.e.:
Hi there,
We’re so glad you’ve signed up to our weekly Get Fit, Quick newsletter, and we’d like to wish you a
warm welcome on behalf of the whole team.
Step 3: LET THEM KNOW WHAT TO EXPECT
i.e.:
In the next 7 days you’ll be receiving your first weekly newsletter and you can expect it to contain:
1. 3 workable diet tips that will improve the result of your gym routines
2. One latest work out technique - reviewed
3. A unique exercise created by our fitness specialist
4. Plus a link to the latest video on our vlog!!!
Step 4: BRIEF AND PUNCHY CALL TO ACTION
i.e.:
If you’d like to see what you’ve missed, don’t forget to check out our YouTube channel here [INSERT
LINK]
Remember to leave us a comment if you enjoy our content - we read every one!
See you soon.
[INSERT YOUR NAME]
[INSERT YOUR BRAND NAME]
