Sales letter template
Sales letter copy should always be focused on getting to the sale - but to do that you need
to move through several important stages of the customer journey. You need to ATTRACT
by grabbing attention, hook them in so they are INTERESTED, and persuade so that your
customers DESIRE what you have to offer. Finally, you need to get them to take ACTION and
make a purchase.
You might be wondering how you can do all this in one letter, but it’s easy if you follow a
simple formula that will ensure all your sales letter copy is designed to do what it should -
sell.
This formula is commonly known as AIDA - or Attract, Interest, Desire, Action, and in the
following template, we’ll look at how each of those stages works in sales copy.
Dear [INSERT THEIR NAME],
Step 1: ATTRACT: Press on a pain point you know they have with a tempting
headline
Automate your manual invoicing - save time and staff labour…
Hi, my name’s [INSERT YOUR NAME], from [INSERT BRAND NAME] and I’m contacting you as
I wanted to tell you about our latest software launch, C-Smart.
Step 2: ASK A QUESTION TO ADD TEXTURE AND PROVOKE THEM TO ENAGE WITH YOUR
COPY
Are you sick of manually updating your invoicing software?
If so, we totally get it.
Step 3: PRESS ON THEIR BIGGEST PAIN POINTS
It’s a tiresome job, that’s labour intensive, expending precious staff resources, which could
be diverted elsewhere.
Step 4: INTEREST - GIVE SOME MORE DETAILS AND PRESS ON THE BIGGEST PAIN
POINTS YOUR PRODUCT SOLVES FOR THEM - BUT DON’T REVEAL THE COMPLETE
SOLUTION …JUST YET
Imagine if there was a way to automatically migrate your manual invoicing, so you could do
it all from the cloud?
You’d be able to direct valuable staff time to focus on the things that really matter - like
liaising with customers, running your business and driving the bottom line.
Step 5: DESIRE - Now you’ve hooked them, let them know you have the solution by
highlighting the main benefits I.E:
The good news is C-Smart helps you do that - and then some. All you need to do is scan in
your manual receipts and our innovative software does all the hard work for you, converting
them to files that are uploaded to your personal C-Smart cloud account.
Step 6: ACTION - MAKE IT PUNCHY, MAKE IT EASY FOR THEM TO PURCHASE, AND
INTRODUCE URGENCY AS AN INCENTIVE TO BUY NOW I.E:
C-smart is available by purchasing a subscription package, and the great news is, you only
pay for volume of receipts processed. There’s no risk - and you can cancel anytime. Our
popular platinum package, which lets you process up to 1000 receipts, is available at a
locked in price of £799.99 a year.
The sign-up process is simple - and takes just three minutes to complete. Once you’re on
board, just scan your receipts, and we’ll handle the rest, so you can focus on your business
knowing you’re saving time, and money. If you’d like to take advantage of our deep discount
offer - hurry over to [INSERT YOUR LINK]. You’ll benefit from 50% off the normal package
cost - forever - if you sign up before [INSERT DATE].
Let me know if you have any questions, as I’m always happy to help,
[INSERT YOUR NAME]
[JOB TITLE]
[COMPANY NAME]
