Technical SEO || Part 03

 You can use a tool to check your website for duplicate content. There are two tools which are really great. First is raven tools site auditor which can show your website for duplicate content or thin content. You can also use ahrefs' site audit tool to check your site for duplicate content.

You'll also have to check if your site is not using content from other sites which you can do with a tool called Copyscape. most of the sites are going to have pages with some amount of duplicate content in them, which is okay.

However if those pages are getting indexed, then that can be problematic. This problem can be solved by adding the noindex tag to those pages which tells Google and other search engines to not index the page.

There is one more option to solve the problem of duplicate content which is Canonical URLs. Canonical tags are used for pages which have very similar content on them but with minor differences, like in e-commerce sites. Canonical tag hills Google to only index the main page of the website and to ignore the copied pages. We'll be talking about one really important issue which is the speed of a website. You can directly impact your website's ranking by improving the page speed of your website and it can make a significant dent in your organic traffic.

There are three ways in which you can do that. First is reducing the webpage size. In a study we found out that a page's total size correlated with load times more than any other factor, which means that you can compress images and cache out your site but it is going to do nothing if your pages are huge. You can reduce the size of your webpage to improve the site speed, you also have to set up the CDNs correctly which you can check rom webpagetests.org Eliminating third party scripts also adds an average of 34 ms to the load time.

Now we will tell you some extra technical SEO tips, If you site has different versions of your page for different countries and languages then the hreflangs tag can be a huge help. Also having dead links on your website is not as bad as having broken internal links. Broken internal links make it harder for Google bot to find and crawl your website pages.

Structured data is another trend and setting it up increase your click-through rate and give some of your pages rich snippets which will indirectly help your SEO efforts. Bing mobile friendly is really important aspect of Technical SEO and your website can get a ranking decrease if your site is not mobile friendly. This has been a summary about technical SEO, now we will be talking about some case studies and you can see how it can help your SEO efforts. 

Case study 1

 when Felix Norton audited one of his clients websites for technical issues he found out that there were no internal links. The clients were publishing a ton of high-quality content but the traffic and rankings were not improving. That's when Felix decided to add Internal links to their high priority pages, content pieces, product pages and pieces of related content. This provided them a 250% traffic boost within a week of adding these internal links.