Showing posts from September, 2021
Well be talking about Modern SEO next. It becomes important to be at par with the ongoing trends Since the SEO landscape is constantly changing since Google rolls out thousands of updates every year. And that's why it become…
Sales letter template Sales letter copy should always be focused on getting to the sale - but to do that you need to move through several important stages of the customer journey. You need to ATTRACT by grabbing attention, hook …
The Email Teaser The short teaser preview is even simpler than the mini-story and it works brilliantly when you just need to share something quickly with your audience. It arouses curiosity in your readers as you’ll mention a co…
Email marketing Email marketing has one main goal - to sell - and all your copy should be created with this end in mind. Even so, it’s important to always add value, and not come across as too pushy. In this section, you’ll lear…
Copywriting for your website Your website copy is extremely important as it is one of the first things people will see when they engage with your brand. If your goal is to sell, you’ll need a landing page that’s short, punchy, a…
Facebook Ads Facebook Ad copy needs to grab attention FAST - and it’s important to get the most important information in first. This is because Facebook truncates everything after the first few lines, meaning people won’t be abl…
THE IMPORTANCE OF VIDEO Video is the most shared content medium, and currently makes up over 80% of all content shared on the internet. If you pair it with your text copy, by including it as part of a post, or blog article, it c…
FACEBOOK LEAD GENERATION ADS THAT ENCOURAGE SIGN UPS Get your header right. Outline what you're offering and use your sub-header to be a bit more specific. Your sub-header should ideally tell them more about the lead magnet …
SUPERHACKS TO BOOST YOUR FACEBOOK ADS Facebook Ads are particularly great for lead generation, remarketing and advertising offers, especially local offers, but will only be effective if they are constructed right. People buy pro…
SOCIAL MEDIA TIPS The first rule of writing for social media sites like Facebook is to be brief. People have limited attention spans on social, and often scroll past content. Always include a visual with your text content, as re…
AIDA - THE MAGIC FORMULA TO CREATING COMPELLING COPY THAT SELLS AIDA is an extremely powerful formula, that if followed will ensure your content is always primed to sell. It works in four stages, to Attract your customers attent…
DEFINE YOUR UNIQUE SELLING POINT When creating marketing content, your goal will be to sell, or promote a product or a service. So, you need to define your USP, or unique selling point, something you offer that is different or b…
WHY YOU MUST MASTER SEO… SEO is a fundamental part of copywriting, and an essential skill you MUST master, if you want to sell more, or gain more clients. From website meta descriptions to optimising your content so it ranks hig…
INTRODUCTION TO COPYWRITING Hi, I'm Beck Robertson, I'm an NCTJ qualified journalist and copywriter with over 10 years’ experience and I've also got over 7 years sales and marketing hands on experience. I've been…